How to make social media marketing more effective

social media marketing

Social media marketing as the term implies is the form of marketing which allows entrepreneurs to reach out to the world and market their products and services through the several social media platforms that we use to communicate with our friends and family members. In this article, we are going to learn how to make social media marketing more effective.

These social media platforms include Facebook, Instagram, Twitter, Whatsapp, LinkedIn etc. Though the platforms were made for chatting, people now maximize the usage and create an impact on their businesses using social media.

Regular tweets make your clients more familiar with you, this way they will always find a way to reach you without thinking about other people doing the same business as yours.

The world has come to a stage where everyone can sell his or her own product and make many gains likewise having many clients who still go back to them for that same products and/ or services, that is a good reason to learn how to use social media.


It is of no doubt that the internet is a very great tool when it comes to finding client for almost every kind of business. Clients look out for where to get a certain product, but if you own the product, having your customers come back to you literally lies on your ability to use the social media platforms well. You need effective social media marketing to grow your small business online.

We will be discussing on the ways you can use these social media to build your customer base very well without much stress and get your business growing faster beyond your expectations.

How to make social media marketing more effective

Write high quality content

Social media involves you placing your products for customers to see, so if you are taking pictures of your goods, you should make use of a good camera or hire a photographer to be taking pictures of your goods. When a particular product is appealing to the eyes, there is that tendency for people to patronize you. But in a case where your pictures are blurry or not photographed properly, customers will not fancy even taking a look at it.

Having quality content also means that your caption for every picture must be very catchy to your audience or customer, use words that are not common but fashionable.

Engage with your customers and potential clients

Engagement here means that you have to be on every time answering every question asked by your customers or people following your social media profiles, you might not know who your next big client might be. Provide give aways, promos and other stuff that will make your followers want to patronize you. You can always chat up your clients telling them about new products available in the store and stuff that are in vogue. Communicating from time to time will help keep your customers and the prospective customers. Follow up new visitors on your instagram page and introduce your business to them, give offers and then they will come back to you for more deals.

Get a business website and a good portfolio website

Having a business website especially if you sell will make your business stand out from the rest. A largeer percentage of consumers first go to your website to validate your existence as a business even before coming to your store to acquire your product. Nowadays people purchase so many things from online stores and social media platforms so building one will not be a bad decision as there are tons of website developers out there to help you design a website for your business. A website will help you reach the entire world because of your SEO. When you build a website for your business, people searching for your kind of stuff will be able to find you online and patronize you.

Having a portfolio speaks great about your expertise as your portfolio website will display your previous works and your new customers will have the faith that you can deliver their job for them without issues.

Porrtfolio websites are not hard to get, if you are a designer, you can leverage on Instagram, Behance or Dribbble to display your jobs for people to see

Utilize email Marketing

Email marketing is another good way of using the social media to get more customers to your business. You can be sending periodic emails to your customers informing them of new products and offers you have. Email marketing is a very good form of reaching to old customers as they are always informed of new offers and will always keep in touch with you for business.

To build a website for your business you can call/ Whatsapp +2349068605947

About Syphonn

Syphonn is a Geographer, Graphics/ Web designer and Content Creator.

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