Google Analytics is one of the most popular eCommerce marketing tool that every internet marketer must get their hands on. Google analytics is totally free of charge which makes it even more appealing. It is used to track traffic, identify the various problems that lead to cart abandonment in a store, where the customers spend the most time while on the website, the moments where the bounce rate is high, and when it is low. The Google analytics is very easy to use and there are a bunch of online tutorials about it if you have any questions and want to know more about its functions. You can get its mobile application too on your android phone or apple iOS so you can view your analytics on the go.
Slack is a very useful and handy ecommerce marketing tool that also comes in the form of an application. The app-part is very useful because you’ll get notification of any type of activity on your mobile phone. Within the Slack app, you can organize your conversation, prioritize them, and also share documents, visuals, or files. Voice and video call option also makes it easy for you to get in touch with your team members at any time.
3. Adobe Spark
Every good internet marketer uses high-quality graphics as well as high-quality written content to help drive sales. Therefore, as an aspiring marketer, you need to use Adobe Spark to edit all your product pictures, social media images, or any other type of visuals that you want. In addition to editing images, you can also edit videos with this wonderful tool. So if you plan to upload any tutorial videos or a video that promotes a new product, first edit it using Adobe Spark for best results.
With this ecommerce tool you can communicate with all the members in your team, track different marketing projects, and collaborate on different tasks you do. Since marketing for e-commerce spreads past different channels, this is a great way to keep track of all current missions. While the name of this tool may not have the happiest connotation for the working people, when you realize how useful it is, Mondays will no longer be such bad days with this ecommerce marketing tool.