Business cards are needed whenever you plan on interacting with other people in a business setting. It doesn’t have to be in an office but whenever you’re going to present yourself to others and do business it’s always a good idea to present them with a business card.
- It’s still a part of business culture even though most modern business interactions do away with this ritual. But that’s actually a plus if you do it because it will stand out as something unique.
- It gives you the opportunity to show a client or a potential customer the quality and seriousness that you bring to the table. A well made, well designed business card says a lot about the person and the company that presents it. It’s the details that people remember.
- It leaves an opening for future business. The person might not be interested in what you have to offer right this second but if they ever need your services down the road and they happen to have your card, it’s far more likely they’ll remember you and consider your services.
Whenever you meet someone new within a business context, it’s still important to hand out your business card:
- It demonstrates good manners.
- It helps the other guy remember your name, role and company better.
- It has a more lasting effect than a LinkedIn connection or Facebook friending.
- It’s more formal (in a good way).
- It’s a great user interface.
- It’s a sign of your devotion to a tidy, real-world impression you want to make as a representative of your business.
- There are still lots and lots of business contacts not interested/competent in this online social “stuff”!
Even if your card is thrown away hours, days or weeks later, it still has served its purpose.
If you carry a really nicely done business card (with appropriate printing enhancements like great paper stock, special techniques or else), it gets people talking and remembering you far more than a generic online profile on a network site.
The business card designs however really depends on the specific industry you find yourself in. Some are more open to striking and bold designs while others expect a simpler, more reserved business card.